Pinterest

Pinterest, Inc. is a Delaware corporation headquartered in San Francisco and traded on the NYSE under ticker PINS; its own investor site describes Pinterest as “a visual search and discovery platform” with more than 600 million monthly active users worldwide at https://investor.pinterestinc.com/overview/default.aspx, and its 2025 Form 10-K reports $4.221767 billion in 2025 revenue, up from $3.646166 billion in 2024, with the company’s core business model based on advertising delivered through its website and mobile applications at https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm. Pinterest’s IPO prospectus states that the company was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, that Pinterest’s mission is to “bring everyone the inspiration to create a life they love,” and that the service was built around visual discovery, saving, organizing, and acting on ideas rather than real-time social broadcasting; the canonical SEC S-1 is https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htm. Pinterest priced its IPO on April 17, 2019 at $19.00 per Class A share, offering 75,000,000 shares plus an underwriter option for 11,250,000 additional shares, according to the company’s official IPO pricing release at https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2019/Pinterest-Announces-Pricing-of-Initial-Public-Offering/default.aspx. Crunchbase News summarized Pinterest’s pre-IPO financing history as roughly $1.5 billion raised, including a $186 million Series G in May 2015 led by Goldman Sachs Investment Partners, SV Angel, and Wellington Management, and a $150 million 2017 financing from Sinai Ventures, at https://news.crunchbase.com/venture/pinterest-drops-s-1-filing-reports-accelerating-growth-and-slimming-losses/. This funding history matters because Pinterest’s creator economics were never built primarily as a YouTube-style revenue-share system; the company’s capital structure and IPO story centered on monetizing high-intent discovery through ads and shopping, not paying creators a predictable share of media revenue.

Pinterest’s acquisition history shows the same strategic pattern: acquire talent and technology that strengthens search, saving, recommendations, shopping, and advertising. Pinterest acquired the Hike Labs team in 2015, with Recode reporting that Jason Shellen and Mike Demers joined Pinterest and Hike Labs shut down at https://www.vox.com/2015/4/3/11561110/pinterest-acquires-the-team-behind-publishing-startup-hike-labs. Pinterest acquired Instapaper in 2016, with TechCrunch reporting that Instapaper would continue as a separate app at https://techcrunch.com/2016/08/23/pinterest-acquires-instapaper-which-will-live-on-as-a-separate-app/, and Instapaper later announced its independence from Pinterest through transfer to Instant Paper, Inc. at https://blog.instapaper.com/post/175953870856. Pinterest acquired Jelly in 2017, the Q&A/search startup co-founded by Biz Stone and Ben Finkel, with TechCrunch reporting the acquisition at https://techcrunch.com/2017/03/08/pinterest-acquires-jelly-the-crowdsourced-qa-startup-from-biz-stone/. Pinterest signed a definitive agreement to acquire THE YES, an AI-powered personalized fashion shopping platform, on June 2, 2022 at https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2022/Pinterest-to-Acquire-THE-YES-an-AI-Powered-Shopping-Platform-for-Fashion/default.aspx and announced completion on June 10, 2022 at https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2022/Pinterest-Completes-Acquisition-of-THE-YES/default.aspx. In December 2025 Pinterest announced a definitive agreement to acquire tvScientific, a connected-TV performance advertising platform, at https://newsroom.pinterest.com/news/pinterest-tvscientific/. These acquisitions connect directly to creator strategy because Pinterest’s durable value is not merely hosting Pins; it is extracting taste, intent, object, style, and purchase signals from Pins and using those signals to rank content, sell ads, personalize shopping, and extend measurable performance marketing into new channels.

Pinterest’s live Terms of Service are at https://policy.pinterest.com/en/terms-of-service and state that users retain rights in content they post but grant Pinterest a license to use, store, display, reproduce, save, modify, create derivative works, perform, and distribute user content for operating, developing, providing, and using the service; the same terms say Pinterest may remove, restrict, limit distribution of, suspend access to, or terminate accounts and that users may appeal certain decisions where appropriate. Pinterest’s Community Guidelines are at https://policy.pinterest.com/en/community-guidelines and prohibit or restrict content involving adult sexual services, exploitation, graphic violence, hateful activity, harassment, misinformation, self-harm, regulated goods, spam, intellectual-property violations, and certain fabricated or manipulated political content, including AI-generated or manipulated media that makes someone appear to do or say something they did not with intent to influence public sentiment about a political figure or election. Pinterest’s enforcement page at https://policy.pinterest.com/enforcement explains that Pinterest can remove content, limit distribution, disable features, deactivate accounts, or apply other restrictions when policies are violated. Pinterest’s copyright policy at https://policy.pinterest.com/copyright directs copyright owners or authorized agents to submit reports to Pinterest’s designated copyright agent and says Pinterest may disable or remove access to reported content. Pinterest’s business terms at https://business.pinterest.com/business-terms-of-service/ add that Pinterest may suspend or terminate users who repeatedly or seriously infringe third-party intellectual property rights or violate law, terms, or policy. Prior versions are discoverable through the Internet Archive using exact capture-index URLs such as https://web.archive.org/web//https://policy.pinterest.com/en/terms-of-service, https://web.archive.org/web//https://policy.pinterest.com/en/community-guidelines, https://web.archive.org/web//https://policy.pinterest.com/copyright, https://web.archive.org/web//https://policy.pinterest.com/en/privacy-policy, and https://web.archive.org/web//https://policy.pinterest.com/enforcement. The operational implication is blunt: creators own the underlying content, but Pinterest controls distribution, feature access, search visibility, and account survival, so creator risk is not only copyright risk but dependency-on-ranking-and-enforcement risk.

Pinterest’s creator monetization architecture is indirect and unstable compared with YouTube or TikTok. Pinterest’s official creator education page on affiliate links says affiliate links are a way creators can make money because a creator can add a unique URL from an affiliate program to a Pin and potentially earn commission when people click through and shop at https://create.pinterest.com/blog/affiliate-marketing-link-basics/. Pinterest announced in October 2021 that it expanded product tagging to include the Amazon Associates Program so U.S. creators could add Amazon affiliate links and earn commissions on qualifying purchases at https://newsroom.pinterest.com/news/pinterest-introduces-takes-and-new-ways-to-watch-discover-and-shop/. Pinterest’s business-facing infrastructure monetizes merchants and advertisers through ads, shopping campaigns, product catalogs, targeting, and reporting, with the developer site stating that Pinterest APIs support organic content, ad campaign management, targeting, reporting, product catalogs, and shopping ads at https://developers.pinterest.com/. Pinterest discontinued Creator Rewards after previously launching creator monetization features; an official Pinterest Business Community response says Pinterest made the decision to discontinue the Creator Rewards program to focus on other creator programs and features at https://community.pinterest.biz/t/i-cant-see-the-option-of-product-tagging-and-creators-hub/1560, while Business Insider reported creator disclosures about payments from the former short-video rewards program at https://www.businessinsider.com/influencers-reveal-what-pinterest-was-paying-them-for-short-videos-2022-12. The creator takeaway is disciplined: Pinterest is better treated as a discovery, traffic, affiliate, shopping, email-list, and owned-platform funnel than as a dependable native payout platform.

Pinterest’s algorithmic architecture is publicly visible through its engineering blog and research framing: distribution is driven by visual search, textual search, graph relationships, user actions, relevance prediction, quality signals, shopping intent, freshness, and real-time personalization. Pinterest Engineering’s hybrid search post says Pinterest combines visual search, text, and community input from saved Pins to produce tailored discovery results at https://medium.com/pinterest-engineering/hybrid-search-building-a-textual-and-visual-discovery-experience-at-pinterest-8527ba9728a9. Pinterest Engineering wrote in 2025 that real-time user actions improved Homefeed relevance and that transformer architecture worked best among tested sequence-modeling approaches at https://medium.com/pinterest-engineering/how-pinterest-leverages-realtime-user-actions-in-recommendation-to-boost-homefeed-engagement-volume-165ae2e8cde8. Pinterest Engineering’s 2026 post on multi-objective optimization states that feed recommendation separates candidate recommendation from ranking-model probability predictions at https://medium.com/pinterest-engineering/evolution-of-multi-objective-optimization-at-pinterest-home-feed-06657e33cd10. Pinterest’s visual search work was described by NVIDIA in 2015 as using GPU-accelerated deep learning, Caffe, convolutional neural networks, and billions of human-curated Pins to compute visual similarity at https://developer.nvidia.com/blog/pinterest-sharpens-its-visual-search-skills/. Pinterest’s own Labs page states that its machine-learning investments span recommendation systems, computer vision foundation models, hyper-scale graph understanding, responsible AI, and multimodal generative modeling at https://labs.pinterest.com/. This means creators win by producing machine-readable visual intent: clear objects, consistent topical boards, useful destination URLs, search-aligned titles/descriptions, fresh creative, and content clusters that teach the graph what the account is about.

Pinterest’s AI posture is now central to product, moderation, ads, shopping, and user trust. Pinterest Engineering has stated that its machine-learning models identify policy-violating content including health misinformation, hate speech, self-harm, and graphic violence, and that enforcement combines moderator investigations, automated systems, and spam rules engines at https://medium.com/pinterest-engineering/how-pinterest-fights-misinformation-hate-speech-and-self-harm-content-with-machine-learning-1806b73b40ef. Pinterest’s transparency report says it invests in machine-learning technology to fight policy-violating content and works with outside experts at https://policy.pinterest.com/en-gb/transparency-report-h1-2022. Pinterest’s business blog says AI powers multimodal search combining text and images and enables visual search refinements in women’s fashion at https://business.pinterest.com/blog/the-future-of-search-is-visual/. Pinterest’s Community Guidelines explicitly address fabricated or manipulated AI-generated election or political content at https://policy.pinterest.com/en/community-guidelines. The Verge reported in 2026 that Pinterest introduced a “GenAI interests” tuner to let users reduce, but not fully remove, AI-generated content in categories such as beauty, art, fashion, and home décor, and that Pinterest had earlier added “AI modified” labels at https://www.theverge.com/news/801093/pinterest-tuner-tool-ai-content-categories. WIRED reported user complaints about rising low-quality AI-generated content on Pinterest and criticism that synthetic images and deceptive AI blogs were degrading authenticity at https://www.wired.com/story/pinterst-ai-slop-content. The AI logic is decisive: Pinterest is simultaneously using AI to improve discovery and performance ads while defending user trust from AI-generated clutter, so creators using AI must make outputs more useful, traceable, original, and human-verifiable than generic synthetic content.

Pinterest’s most important legal matters include copyright safe-harbor litigation and workplace-discrimination shareholder litigation. In Davis v. Pinterest, the U.S. District Court for the Northern District of California held that Pinterest was protected by DMCA safe harbor for allegedly displaying an artist’s works near advertisements and granted summary judgment dismissing the infringement claim, summarized by Loeb & Loeb at https://www.loeb.com/en/insights/publications/2022/05/davis-v-pinterest. Thompson Coburn summarized an earlier Pinterest photographer copyright case in which copyright and DMCA claims were dismissed at https://www.thompsoncoburn.com/insights/no-more-half-measures-pleading-infringer-knowledge-in-contributory-copyright-inf-102jb0u/. Pinterest announced on March 1, 2022 that it entered a binding agreement to settle shareholder derivative lawsuits pending in the U.S. District Court for the Northern District of California against the company and certain current and former directors and officers at https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2022/Notice-to-Shareholders-Regarding-Settlement/default.aspx. Cohen Milstein described that settlement as requiring Pinterest to spend $50 million on workplace reforms after shareholder allegations that leadership fostered a culture of racial and gender bias causing financial and reputational harm at https://www.cohenmilstein.com/groundbreaking-settlement-reached-pinterest-shareholder-derivative-litigation-shareholder/. Reuters reported that a judge questioned whether the $50 million workplace-reform settlement had sufficient teeth at https://www.reuters.com/legal/litigation/pinterests-50-mln-deal-improve-culture-lacks-teeth-judge-says-2022-01-27/. JURIST reported that former COO Françoise Brougher sued Pinterest in 2020 over alleged gender discrimination and that her lawsuit was later settled for $22.5 million, with Pinterest agreeing to donate $2 million to support women and marginalized groups in technology, at https://www.jurist.org/news/2021/11/pinterest-settles-shareholder-lawsuit-alleging-discrimination-at-top-executive-level/. These matters matter to LaunchPillow because they define two platform-risk axes: copyright holders may still struggle against platform safe harbor, while insiders and shareholders can force governance reforms when platform culture or enforcement failures become material corporate risk.

Pinterest’s audience and financial scale are currently large and still growing. Pinterest reported Q1 2026 revenue of $1.008 billion, up 18% year over year, and global MAUs of 631 million, up 11% year over year, in its Q1 2026 release at https://s204.q4cdn.com/369458543/files/docearnings/2026/q1/earnings-result/Q126-PressRelease.pdf. Its Q1 2026 investor presentation defines a monthly active user as an authenticated Pinterest user who visits the website, opens the mobile app, or interacts with Pinterest through browser or site extensions such as the Save button at least once during the 30-day measurement period, and states that Shuffles users are excluded unless they otherwise qualify at https://s204.q4cdn.com/369458543/files/docearnings/2026/q1/presentation/2026-Q1-IR-Earnings-Presentation.pdf. Pinterest reported Q2 2025 revenue of $998 million and 578 million global MAUs at https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2025/Pinterest-Announces-Second-Quarter-2025-Results-Delivers-17-Revenue-Growth-and-Record-Users/default.aspx. Nasdaq’s copy of Pinterest’s Q4 and full-year 2025 release quotes CEO Bill Ready saying Pinterest delivered record $4.2 billion revenue in 2025, reached 619 million MAUs, and had more than 80 billion monthly searches at https://www.nasdaq.com/press-release/pinterest-announces-fourth-quarter-and-full-year-2025-results-delivers-14-revenue. The growth signal matters because Pinterest is not a dead traffic channel; it is a high-intent search-and-shopping graph where old Pins can keep circulating, but creators must engineer for discovery durability rather than dopamine-feed virality.

Pinterest’s API and developer ecosystem are currently structured around controlled access rather than open scraping. The Pinterest Developers homepage states that developers can create apps that allow users to create and manage organic Pins and Boards, manage ads, set targeting, report campaign performance, and manage product catalogs and shopping ads at https://developers.pinterest.com/. Pinterest’s Developer and API Terms of Service are at https://developers.pinterest.com/terms/ and govern use of Pinterest APIs and materials. Pinterest’s Developer Guidelines are at https://policy.pinterest.com/en/developer-guidelines and require developers to follow Pinterest’s Developer/API Terms, Community Guidelines, and other policies. Pinterest Business Community’s API FAQ says the Pinterest API allows developers to build experiences and apps for creators, advertisers, merchants, and users at https://community.pinterest.biz/t/frequently-asked-questions-pinterest-api/2083. The API implication is clear: builders should design around approved endpoints, catalog feeds, ads reporting, and compliant creator tools rather than unauthorized scraping, because Pinterest’s developer surface is designed to protect the advertising and shopping graph.

The official URL map for Pinterest is as follows in continuous typed form: the main consumer domain is https://www.pinterest.com/, the investor-relations site is https://investor.pinterestinc.com/overview/default.aspx, SEC filings are indexed by Pinterest at https://investor.pinterestinc.com/financials/sec-filings/default.aspx and by the SEC at https://www.sec.gov/edgar/browse/?CIK=1506293, the newsroom is https://newsroom.pinterest.com/, the business site is https://business.pinterest.com/, the creator education site is https://create.pinterest.com/, the help center is https://help.pinterest.com/, the Terms of Service are https://policy.pinterest.com/en/terms-of-service, the Privacy Policy is https://policy.pinterest.com/en/privacy-policy, the Community Guidelines are https://policy.pinterest.com/en/community-guidelines, the Enforcement page is https://policy.pinterest.com/enforcement, the Copyright page is https://policy.pinterest.com/copyright, the Business Terms are https://business.pinterest.com/business-terms-of-service/, the Developer site is https://developers.pinterest.com/, the Developer/API Terms are https://developers.pinterest.com/terms/, the Developer Guidelines are https://policy.pinterest.com/en/developer-guidelines, Pinterest Labs is https://labs.pinterest.com/, the App Store listing is https://apps.apple.com/us/app/pinterest/id429047995, the Google Play listing is https://play.google.com/store/apps/details?id=com.pinterest, Pinterest’s LinkedIn company page is https://www.linkedin.com/company/pinterest/, Pinterest’s X profile is https://x.com/Pinterest, Pinterest Business on X is https://x.com/PinterestBiz, Pinterest’s Instagram profile is https://www.instagram.com/pinterest/, Pinterest’s YouTube channel is https://www.youtube.com/user/pinterest, Pinterest’s Facebook page is https://www.facebook.com/pinterest/, and Pinterest Engineering publishes at https://medium.com/pinterest-engineering.

Pinterest’s deeper reference layer begins with a non-obvious founding edge: Pinterest did not begin as a pure inspiration network; it emerged from Cold Brew Labs’ failed mobile shopping app Tote, which let users browse retail items, save favorites, and receive price-drop notifications, and that means Pinterest’s modern shopping-ads strategy is not a late pivot but a return to the original commerce substrate that users revealed by saving collections even when mobile checkout failed. Source: https://www.ebsco.com/research-starters/business-and-management/pinterest and https://www.startupgrind.com/blog/cold-brew-labs-pinterest-first-product-was-an-app-called-tote/ . Business Insider’s 2012 history adds that when Cold Brew Labs benched Tote and launched Pinterest in late 2009, the early product confused friends and family, which matters because the product’s later scale came from behavior discovery, not obvious market demand; the creator implication is that Pinterest rewards latent intent patterns—saving, collecting, comparing, revisiting—not just public applause metrics. Source: https://www.businessinsider.com/inside-pinterest-an-overnight-success-four-years-in-the-making-2012-4 .

The strongest graph edge in Pinterest’s architecture is that “Pinning” creates a human-curated object graph, and that graph became the foundation for AI recommendations, shopping ads, and advertiser targeting. Pinterest Engineering’s Pixie system used a Pinterest object graph of 3 billion nodes and 17 billion edges and reported up to 50% higher engagement compared with the prior Hadoop-based production system; this means every save, board, related Pin, and session action becomes training signal for future distribution. Source: https://cs.stanford.edu/people/jure/pubs/pixie-www18.pdf and https://medium.com/pinterest-engineering/introducing-pixie-an-advanced-graph-based-recommendation-system-e7b4229b664b . PinSage then moved this graph intelligence into graph convolutional neural networks for web-scale recommendations across billions of objects, explicitly tying recommendations to product discovery and shopping. Source: https://medium.com/pinterest-engineering/pinsage-a-new-graph-convolutional-neural-network-for-web-scale-recommender-systems-88795a107f48 . PinnerSage later represented users with multiple embeddings rather than a single profile vector, which means Pinterest does not see a user as one fixed identity but as clusters of interests; for creators, this implies that a single account can reach multiple taste clusters only when its boards, Pins, visuals, and outbound destinations create coherent topical subgraphs. Source: https://arxiv.org/abs/2007.03634 and https://dl.acm.org/doi/10.1145/3394486.3403280 .

Pinterest’s ad business now connects directly to that recommendation graph because the platform is moving from upper-funnel inspiration into lower-funnel shopping performance. Pinterest’s 2023 earnings-call transcript says relevant ads, including lower-funnel ad formats, can be “good content” in a high-commercial-intent environment, which means Pinterest’s monetization thesis is that ads become native when they satisfy intent rather than interrupt it. Source: https://s204.q4cdn.com/369458543/files/docfinancials/2023/q2/Pinterest-Inc-Q2-2023-Earnings-Call-Aug-01-2023-2.pdf . Pinterest’s 2022 shopping announcement introduced API for Shopping, Product Tagging for Pins, Video in Catalog, and Shop Tab on Business Profiles, which shows the platform converting creator and merchant content into structured retail inventory. Source: https://newsroom.pinterest.com/news/pinterest-doubles-down-on-shopping-introducing-api-for-shopping-and-product-tagging-for-pins/ . Its 2025 shopping-ads guidance says the product catalog is the “backbone” of Pinterest shopping because a feed of product attributes creates discoverable Product Pins and ads, which means creators with affiliate, ecommerce, or owned-store strategies need structured product metadata as much as attractive images. Source: https://business.pinterest.com/blog/how-to-set-up-shopping-ads-on-pinterest/ .

The AI edge is now bigger than moderation: Pinterest is trying to become an AI shopping and taste assistant. In June 2026 Pinterest announced Business Assistant, Pinterest Model Context Protocol, Performance+ creative upgrades, and Ask Pinterest, an experimental conversational, visual-first, agentic shopping app using Pinterest’s Taste Graph and proprietary intent signals. Source: https://newsroom.pinterest.com/news/cannes-2026/ . This relates directly to creator survival because if Pinterest’s AI assistant becomes a recommendation interface, the winning content will not merely rank in feeds; it will be retrievable by agents as structured taste evidence. Pinterest’s Performance+ page says AI and automation help marketers boost efficiency, scale creative, and drive results, while Pinterest’s help center says Performance+ bundles automation and AI for campaign creation and ad-impression optimization. Sources: https://business.pinterest.com/en-gb/pinterest-performance-plus/ and https://help.pinterest.com/en/business/article/pinterest-performance-plus . That means the creator who only posts “pretty Pins” is weak; the creator who builds provenance-rich, topic-consistent, product-aware, visually legible assets is stronger.

Pinterest’s safety and regulatory layer complicates its “positive place” brand. TechCrunch reported in April 2023 that Pinterest added teen safety tools and parental controls after an NBC News investigation found grown men using Pinterest to create boards sexualizing ordinary images of young girls; this matters because Pinterest’s same graph-recommendation strengths can become harm-amplification pathways when the graph clusters abusive behavior. Source: https://techcrunch.com/2023/04/12/after-an-investigation-exposes-its-dangers-pinterest-announces-new-safety-tools-and-parental-controls/ . Pinterest’s own teen safety help page describes safety settings for teens, while its transparency report says Pinterest enforces a zero-tolerance policy for child sexual exploitation and invests heavily in detecting and removing minor-endangering content. Sources: https://help.pinterest.com/en/article/teen-safety-options and https://policy.pinterest.com/transparency-report . The graph implication is severe: Pinterest’s safest creator strategy is not only to avoid prohibited content but to avoid ambiguous imagery, misleading tags, or board contexts that could be algorithmically associated with restricted clusters.

Pinterest’s EU regulatory exposure is also important. Pinterest’s privacy policy says Pinterest Europe Ltd is the responsible controller for key GDPR obligations and that the FTC has jurisdiction over Pinterest. Source: https://policy.pinterest.com/en/privacy-policy . In October 2024, noyb filed a complaint with France’s CNIL alleging Pinterest unlawfully relied on legitimate interest for personalized advertising and failed to provide access to categories of third-party data recipients; TechCrunch summarized the same dispute as a GDPR challenge to “secret tracking.” Sources: https://noyb.eu/en/pinterest-pins-users-data-down-without-consent and https://techcrunch.com/2024/10/23/pinterest-faces-eu-privacy-complaint-over-tracking-ads/ . Pinterest’s DSA page points users to transparency reporting, and its 2025 DSA systemic-risk assessment says its latest DSA transparency report included 219 removal orders from EU member states and quantified EU-user deactivations across policy categories. Sources: https://help.pinterest.com/en/article/digital-services-act and https://help.pinterest.com/sites/default/files/dsa/Pinterest-2025-DSA-Systemic-Risk-Assessment-and-Mitigation-Report.pdf . This means Pinterest is no longer just a private platform-governance issue; it is part of a regulated online-safety and ad-targeting regime where creators, advertisers, and AI systems must track jurisdictional compliance.

A less-discussed monetization edge is that Pinterest’s creator economy is structurally dependent on outbound value capture. The platform discontinued Creator Rewards, but it continues building affiliate, shopping, catalog, ad, and merchant systems; therefore Pinterest is more powerful as a traffic-and-intent machine than as a native creator payroll. Pinterest’s API-for-shopping launch and catalog infrastructure connect directly to its lower-funnel ad thesis, while Q3 2025 transcript material states that shopping ads represented 9% of international revenue at Investor Day 2023 and reached 30% of international revenue in Q3 2025. Source: https://s204.q4cdn.com/369458543/files/docfinancials/2025/q3/PINS-Q3-2025-Transcript-2.pdf . This implies creators should use Pinterest to build owned assets: email lists, stores, searchable libraries, affiliate hubs, provenance pages, and evergreen landing pages.